Your audience data hold the key to your and your customers’ success—let me help you optimise.
Experiences and Success Stories
With a professional approach on innovative strategies, Kitsune Audiences and Data Consulting can help exceeding your business goals. My expert support will create your sustainable success. Not only by the research expertise, but also by empowering the people to shine!
“Bas is probably the finest Product and Innovation Leader I’ve worked with – financial acumen, deep measurement knowledge and a natural leader. I worked with Bas across and number of complex measurement projects and also the difficult business of planning & whitespacing new services to the market. His ability to analyse and cut through the core issues is fantastic.”
Andrew bradford
“I worked together with Bas to help bring NOBO data (Dutch digital audience measurement) to the market. During this intensive period I learned that Bas is a highly efficient professional. Driven by a strong vision, he is able to get the job done due to both expertise in the area of audience measurement and the ability to cope with different stakeholders.”
Karin schut
“It is a privilege working with Bas: 1) He is extremely professional in his attitude towards new projects, which means that he is constructive in looking forward while the focus is never lost, 2) Bas is innovative regarding finding new solutions for complex research issues, 3) His sense of humour makes it a true pleasure to work together, and 4) Finally, his expertise regarding Television and Online Audience Measurement is second to none.”
alexander nielsen
“Bas is an inspiring leader that is able to boost collaboration and teamwork. Even in the most challenging environments and situations he always finds a means to accommodate everyone’s interests and point of views. With a problem solver attitude and mindset, he is fully equipped to drive success wherever he goes. It has been amazing having Bas as a team mate to co-create, innovate, and build disruptive solutions for the media industry. Bas is one of the cleverest minds you can find in this fast-evolving domain. His vision of the media landscape, experience and knowledge makes him your perfect partner for the journey.”
Eusebio carasusan
my comprehensive services
These portfolio pieces highlight Kitsune’s expertise in delivering impactful solutions in data, innovation, and strategy.
i have been there: defining the strategy for a country or company on audience measurement. to serve the stakeholder use cases.
Audience Measurement Strategy for media owners, jic’s and suppliers
I have been there: choosing and implementing new data strategies and user tools
Data Process Optimisation and tooling
i have been there: implementing new services delivering new use cases in audience data.
Innovation Deployment in new and existing services
I have been there: working on partnerships in audience measurement who are crucial to deliver the full picture.
(Global) Partnership Strategy for media research
i have been there: Strategic Transformation of Solutions, companies and departments.
Strategic Transformation
i have been there: exec leadership and team support in being successful.
Leadership support
Ready to Simplify Your day-to-day and strategic complexity?
At Kitsune Audiences and Data Consulting, I am here to help you navigate complex measurement projects and data needs and deliver real-world results. Whether you’re looking to innovate, streamline processes, or get clear insights from your data, I can help. Get in touch today to discuss how I can assist you.”