Your audience data hold the key to your and your customers’ success—let me help you optimise.
Experiences and Success Stories
With a professional approach on innovative strategies, Kitsune Audiences and Data Consulting can help exceeding your business goals. My expert support will create your sustainable success. Not only by the research expertise, but also by empowering the people to shine!
“I have thoroughly enjoyed working with Bas de Vos, who has been a standout consultant on our Total Video Measurement project in South Africa. From the beginning, Bas brought clarity, confidence and deep technical mastery to a complex, multi-layered challenge. What impressed me most was his ability to cut through noise, focus on what matters, and offer solutions that are both technically robust and genuinely practical for our market. Bas has a calm, thoughtful approach that makes even the most complicated discussions feel manageable. His contribution has fundamentally shaped our progress. I recommend him without hesitation.”
Gary Whitaker
BRC South africa
“Bas played a pivotal role in the NMO Reassessment Project in 2025. With his extensive knowledge of audience measurement — from both the supplier and client perspectives — he has the ability of translating complex topics into clear questions and practical solutions.
He designed an effective and well‑structured process to surface the needs of all stakeholders, ensuring alignment and transparency throughout the project. His innovative ideas and his ability to grasp things with just one word make him a true asset for any strategic project in this space.”
Patricia sonius
nmo
“It is a privilege working with Bas: 1) He is extremely professional in his attitude towards new projects, which means that he is constructive in looking forward while the focus is never lost, 2) Bas is innovative regarding finding new solutions for complex research issues, 3) His sense of humour makes it a true pleasure to work together, and 4) Finally, his expertise regarding Television and Online Audience Measurement is second to none.”
alex
nielsen
Disney+
“I had the pleasure of working with Bas on a recent survey research project, and I can’t recommend him highly enough. He brought clarity, structure, and energy from the start, making a complex process feel smooth and manageable. Not only is he highly professional and insightful, but he also brings a rare mix of warmth and humour that keeps everyone engaged and motivated. He communicates with crystal clarity, keeps things moving efficiently, and always makes time for a laugh, even on tight deadlines. Bas also applies true vision and strategy to measurement projects, as he is always knowledgeable on market developments and trends.
Bas is a visionary and a joy to work with, an asset to any project!”
Anna Lujanen
Executive Director
Screenforce Finland
my comprehensive services
These portfolio pieces highlight Kitsune’s expertise in delivering impactful solutions in data, innovation, and strategy.
i have been there: defining the strategy for a country or company on audience measurement. to serve the stakeholder use cases.
Audience Measurement Strategy for media owners, jic’s and suppliers
I have been there: choosing and implementing new data strategies and user tools
Data Process Optimisation and tooling
i have been there: implementing new services delivering new use cases in audience data.
Innovation Deployment in new and existing services
I have been there: working on partnerships in audience measurement who are crucial to deliver the full picture.
(Global) Partnership Strategy for media research
i have been there: Strategic Transformation of Solutions, companies and departments.
Strategic Transformation
i have been there: exec leadership and team support in being successful.
Leadership support
Ready to Simplify Your day-to-day and strategic complexity?
At Kitsune Audiences and Data Consulting, I am here to help you navigate complex measurement projects and data needs and deliver real-world results. Whether you’re looking to innovate, streamline processes, or get clear insights from your data, I can help. Get in touch today to discuss how I can assist you.”